Business Week had a review of Google’s new blog search. In it they noted that the search returns a lot of spam, and talked about how Google was the center of the Splog universe:
Google sits at the center of the spam-blog universe, and with its new search engine, this could get worse. Here’s why. Google already runs the biggest free blogging service in the world, Blogger. Since it’s free, easy and popular, Blogger unwittingly hosts loads of the spam blogs. Google also operates the largest automatic ad-placement service, AdSense. That provides much of the revenue for spam blogs. And you can bet that the spammers are already gaming their blogs to climb toward the top of Google’s new blog search.
They are very right. Google is in a great position to make things much better. Lets hope they do.