Comments on: Wall Street Journal Article on Splogs

By: seo

seo — Sat, 17 Mar 2007 06:01:00 +0000

Google recently changed the sign-up process for Blogger to make it harder for spam software programs to automatically create accounts.

By: Toivo Lainevool

Toivo Lainevool — Thu, 20 Oct 2005 02:13:29 +0000

The other thing to realize is that if a splogger creates a few thousand splogs at once, and each splog has hundreds of entries, it doesn’t take a whole lot of visitors per entry to add up to some real money.

By: JoeChongq

JoeChongq — Thu, 20 Oct 2005 00:36:23 +0000

This is a pretty good article and does mention ads, but only says they “generate a few cents” each time a visitor clicks. Per splog that sounds like nothing, but if the splog lasts a while and gets in search engines it likely will get some clicks. But multiply that by the number of splogs spammers run that is a pretty good incentive. They are setting these up on free hosts with automated tools, so any ad revenue is nearly 100% profit. PageRank is the main reason for splogs, but it is not the only one.