Laymac said Google approached the automaker about trying the technology. A cloud-based augmented-reality experience for the Wrangler plug-in hybrid initially was tested during the virtual CES in January.
“The technology has gotten to the point where it’s not cartoonish,” Laymac told Automotive News. “It does have the granularity so that you can see the different materials. You can look at even the leather stitching on the skin, so it gives a person a perspective of what perhaps they would want to buy.”
Google is rolling out this interactive component at a time when the pandemic has accelerated the migration of vehicle shopping online. Dealerships have been adopting digital retailing tools to interact remotely with consumers during the buying process, and now Google is arming shoppers with another option that will prepare them even further before making a purchase.
Google said in a January post announcing its Jeep collaboration that