LaFontaine Automotive Group dangled signing bonuses of up to $10,000 last month in a hiring blitz to woo candidates for key jobs across its Michigan footprint.
The attractive offer advertised on social media such as the dealerships’ Facebook pages and LinkedIn lured more than 900 applicants over 16 days in January. And it has resulted in 51 hires as of Friday, Feb. 5.
CEO Ryan LaFontaine said the hiring push comes amid growth within the past year as the retailer acquired two franchised dealerships, opened new body shops and expanded its used-only business. LaFontaine Automotive, with 22 stores and seven collision centers, has big aspirations in 2021 to sell nearly 45,000 new, used, commercial and fleet vehicles, up from nearly 31,000 last year.
“We only can do that with the right people,” LaFontaine said.
The Highland, Mich., company ranks No. 52 on Automotive News‘ list of the top 150